Can an employee of a member company distribute a QR code that is linked to a recent Real world Evidence poster presented at a medical conference? The QR code links to an update to the published 1 year data. The data is on label and consistent with the PM.
This would be considered an advertising activity and should be reviewed. From our understanding of the question, the data would not appear to be published and peer-reviewed and thus would not meet 3.1.2. Even if it were published and peer-reviewed, RWE is currently limited (in promo contexts) to presentations that confirm the results of RCTs. So this does not look doable.