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Questions mises à jour jusqu’au: 4 octobre 2021
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789
To a currently marketed product, and instead of a "now available" message, the message is "
A message of "now granted market authorization" is a claim that requires support and substantiation (authorized for what). This is different than a market access claim of "now available". The inclusion of the indication would automatically prompt at least lowest level fair balance. The same would apply to a label-extension. These messages would not be exempt. Please see Q&A 740.
788
Hello Are branded and help seeking search engine marketing campaigns allowed to run simultaneously if coming from different ad accounts and going to different landing pages?
If the regulations are followed, there would be no cross over between these two campaigns as the branded campaign could not include mention of therapeutic areas and the help seeking could not mention brand or manufacturer. No copy or links would be the same. Given this, yes, they could be run at the same time.
787
Hi, when Patrick Massad started as the Commissioner, he mentioned at a conference that PAAB will be able to approve/comment for websites projects using a wireframe / blueprint tool provided by agencies, removing the need to comment on pdf and thus making it easier and quicker for everyone to share and implement comments. Has this be enabled or we still have to submit pdf file of website pages?
The PAAB has been exploring ways to streamline the preclearance process. What Patrick was referring to, at that conference, was ongoing research into alternative ways of addressing our need for website screenshots at the layout stage of review. To be clear, the initial review would still be on a copydeck (i.e., the reviews would still take place over PDF).
In the past couple of years, we looked at several automated website scraping tools. None are accurate enough, at this time, to replace the need to screenshots. However, progress appears to be occurring quickly in this space. This is something we intend to revisiting annually. We are also open to testing web scraping tools or other solutions that our clients have come across. Please feel free to post them on the PAAB forum for discussion: forum.paab.ca
In the meantime, we are building eFiles improvements described in the APP service. Additional information about this can be found at http://www.paab.ca/resources/accelerated-preclearance-pathway-app/.
786
Hi, would the following be exempt or require review? a sheet with brand logo, a shot of the pills and a callout "visit www.brand.ca" no claims, and the website is paab approved and gated. thanks for the insight.
If the intent is for the ad to be in the consumer space, it should be submitted to ensure that the entirety of the ad, URL and website landing page, do not exceed consumer regulations.
If the intent is for this to be an ad in an HCP gated space, we suggest submitting for an exemption request so that we may assess the linkage to ensure that it does not go beyond the regulations (implied or direct claims).
785
With regard to fair balance requirement (section 2.4), would a Schedule 2 drug (behind the counter) be considered a 'self-care' product?
For the purposes of the code, self-care products includes over the counter, natural health, and homeopathic products. Note that it does not include ethical drugs or schedule D drugs.