The product I'm working on can be self-administered by the patient. Part 3 includes the steps for self-administration, however nurses have created their own instructions for patients to self-administer. The nurse instructions don't adhere exactly to the product monograph (their instructions include more details). Is there a way to support the nurses in producing a self-administration tool for them? Perhaps by a grant and the sponsor company would not influence the content, just add some design and print it for them?
As per the Health Canada Distinction Between Advertising and Other Activities document, who sponsors the message, delivers the message, content and context all impact the assessment of whether this would qualify as advertising. Providing sponsorship to nurses to create and disseminate content about the administration of your product would fall into the category of advertising. The manufacturer could provide sponsorship, however the final product would be subject to review. Note that it is possible to provide a more detailed administration guide than that provided in part III of the TMA. The review would ensure that the copy does not contradict or go beyond the recommended steps.