Hi, would the following be exempt or require review? a sheet with brand logo, a shot of the pills and a callout "visit www.brand.ca" no claims, and the website is paab approved and gated. thanks for the insight.

If the intent is for the ad to be in the consumer space, it should be submitted to ensure that the entirety of the ad, URL and website landing page, do not exceed consumer regulations.

If the intent is for this to be an ad in an HCP gated space, we suggest submitting for an exemption request so that we may assess the linkage to ensure that it does not go beyond the regulations (implied or direct claims).


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